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OREL emblemOREL

The Platform

A retail operating system, not just a coffee menu

OREL brings the moments that usually live in separate tools — ordering, preparation, pickup, notification, and reporting — into one connected platform designed for premium retail.

End to end

From the first tap to the final insight

The platform is designed so information flows in one direction — forward — without operators re-keying anything.

  1. 1

    Guest

    Orders in person or ahead

  2. 2

    POS

    Connected point of sale

  3. 3

    Barista Workflow

    Guided preparation queue

  4. 4

    Smart Pickup

    Vision-assisted handoff

  5. 5

    SMS

    Automatic customer notify

  6. 6

    Analytics

    Fleet & venue insight

The layers

Six capabilities, one system

Connected POS

A point of sale designed to feed every downstream step in real time.

Barista workflow

A guided preparation queue intended to keep quality and speed consistent.

Smart Pickup

Vision-assisted handoff with live occupancy — designed for accuracy without facial recognition.

Customer notifications

Automatic SMS-style updates that can tell guests exactly when to collect.

Analytics

Throughput and demand insight intended to span a single venue or an entire fleet.

One operating layer

Each capability is built to work independently or as a single connected system.

See how the platform performs live

Run the interactive Smart Pickup demonstration to see the operating flow in motion.